As a London based commercial photographer I would like to share some thoughts about Commercial photography for businesses and how the visual impact helps propel them into competitive markets.
Let’s start by mentioning that you are a business based in London – such a great location for any business to be located in, isn’t it?
Yes London is probably the most attractive city in the world for all sort of business adventures and entrepreneurs. But let’s see how photography can be of very great benefit when comes down to promoting your business or products.
Commercial photography overview:
Commercial photography can be very powerful tool for businesses of any size, helping them market, more successfully, their products or services. This branch, or style, of photography deals with the profession of creating images for the purposes of conducting a business, in a nutshell, making money through the publication of those images. One clear example is my latest work I did over an advertising campaign for OddBins, promoting their new range of products.
The whole process from the time of capturing the images, to the publication or even beyond where images would keep bringing revenue to the initial photographer who took the image encompasses the complete concept of what we call commercial photography.
Once captured images enter the realms of commerciality, governed by right to use license, they can earn revenue for the person who captured the image and in certain instances there are very special images that were taken decades ago that still bring revenue to the heirs of the person who captured the image in the first place.
Such is the value attached to good commercial photography of an era gone by and today photography has been commercialized to such an extent that there are substantial earnings in this very professional art and with very sophisticated cameras available, the sky is the limit to capturing images that could bring life to them by the professionalism of the person behind the camera.
Commercial photography for businesses:
Businesses of any sizes can greatly benefit of good quality professional photography services. The commercial value of a photograph can depend on the ability of a business, for whom the images were created, to provide big enough platform for reaching wider audience of potential customers.
Commercial or business photography could be divided into many categories some of them are for advertisements, to carry on billboards, leaflets and brochures where ideas and concepts could be better conveyed through images, use as sales’ strategies to create customer awareness, merchandising of brands and products for better educating consumers towards a particular brand or product.
Photographs captured for commercial purposes are also used on company letter heads, business cards and a host of other material to stamp certain ideas across the board to their respective clientele.
They could be used during corporate meetings to bring forth commercial ideas which would be better presented with pictures than with words hence the world of commercial photography is very useful to the world business community whilst it is very competitive too.
As I mentioned above, the bigger the sales/advertising platform and outreach business has the bigger will be the value of the images they’ll be using. And when comes to value, quality is what gives credibility when photography is concerned – simply, hire a professional commercial photographer no because he provide cheap and affordable services but because his work and style are of outstanding quality, same as the product to be marketed.
Young commercial photographers:
There are millions of pounds to be earned in commercial photography and this has brought a new breed of young photographic entrepreneurs to learn the intricate art of capturing the best images to further their professional careers. And if you are based in London, having the benefit of competing and learning from such world level photographers, established in this industry and city, is enough of a reason for success.
However, capturing an image is just one aspect and it is not just limited to letting the shutter of the camera in hand opening and then shutting but there is more to it than that.
The most appropriate angle to capture the image has to be selected because it would ultimately decide if your captured image has the quality that it deserves to be categorized as a work of art that would bring rich accolades and with it the dividends that the photographer would have aspired to, when he clicked the image.
The young commercial photographers who would aspire to make it big in this very competitive environment would need to learn all the basics before they could match the professionalism of their versatile and more experienced counterparts within this profession.
Getting the right lighting to capture the image that you would want is another very important aspect that the young guns would need to learn and learn fast too because the faster you could master the intricate art of commercial photography, it would propel you into the big league faster or one would always be second fiddle to the others.
Commercial photography is also not a onetime “flash in the pan”, it is a continuous process of getting every image that you capture right because getting a second chance to take that image would be a very costly affair.
An immense lot of time and money goes into the process and if every time you are unable to keep your part of the deal, that is getting the right images, then you would be wasting somebody else’s money and that would not digest well on the person who is spending for the photo shoot hence getting it right the first time, is very important.
Business houses use commercial photography to sell brands, products and services and they need to get the messages they need of what they offer, forcefully to their prospective customers and strong images conveying that message, is very important and it is the prerogative of the commercial photographer to ensure that message is taken across and how he gets about doing it will depend on the success of his photography.
Creating stunning images for your customers is just part of the whole game – you also will need to know how to price/license your commercial work, hence being a good businessman too.
Employing commercial photography successfully in your business
There is always that old saying that “a picture say’s a thousand words” and this is very true if you are to bring forth your business forcefully onto your customer’s domain with one single image captured with such deep intensity to keep your consumer base spellbound and in awe.
It is one fleeting moment that is required to register an image in the human mind whether it is a happy one or a sad one and in the case of commercial photography there have been such images that have brought unprecedented results to the business concerned and to the captor of the respective image.
It is imperative that every business entity employ the best commercial photographers when they need to get their marketing messages across and it should be understood that a second chance to get the attention of a prospective customer would need more money to be spent because everything at the end in a commercial environment revolves around money hence a cost.
Taking advantage of a customer’s presence at the moment that he has the opportunity to see the image of your business is therefore very important and all energies should be channeled towards that end.
It is a kind of precision that would bring all the relevant forces together, that is the customer and the image at the right time and place hence it is therefore imperative that your business has the right image to create that awareness and interest in the customer towards your product through the image presented and that would be what would win the day for your business.
Commercial photography has many other important aspects and is a very strong tool in the right hands and can help businesses achieve very high objectives.
If you are a business owner or entrepreneur, in need of professional commercial photographer – please do not hesitate to get in touch.