Pricing commercial photography is slightly different. The value usually is determined on basis of how the work, created by the photographer, will be used. There are four major points that goes into quoting commercial photography.
1. Uniqueness – Every client’s project is unique and comes with specific requirements, which on its own will require extra resources and time to achieve the final result of the initial brief.
2. Licensing – or BUR (Basic Usage Rate): The license is an agreement between the photographer and the client for the usage rights that have been granted to the client to use the image in a commercial way. For more information please check FAQ below.
3. Creative fee – Creative fee is what I would charge for my time invested in creating the product for the client. This can be one day, half day or sometimes can be a project that spans over several days.
4. Production cost – Production charges cover the cost incurred by me, the photographer, for organizing and supplying everything needed for executing the production of the images I was hired to create. For example this include – studio/equipment hire, smoke machine, assistants etc. As I mentioned in point one, every project is different and requires less or more resources to meet the client requirements.