What are the specifics about commercial photography I need to know?

Commercial photography is photography created with the purpose of making the end user profit. The main thing about commercial photography, that makes it different from other photography genres, is the way the final product,  the image, is being used. Commercial photography is used as advertising of services or products, and continues to generate profit for the client long after the initial payment, and this is the reason why commercial photography value is based on the way the image is going to be used, for period of time and regions.

It use to be a general practice images to be licensed, giving the right of usage to be published and used upon an agreement between the photographer and the client. However, with the arrival of the new digital technology, which altered quite few aspects within the conventional photography industry, things changed a bit – it is still legitimate practice, bringing lots of benefits to both sides.

Please visit the links for more information on usage fees for commercial photography:

Helpful links with information related to Licensing and Usage:

Why commission professional commercial photographer?

There are many benefits of hiring professional commercial photographer, but the main point is that if you value your product or services, you want to promote and advertise,  why taking the risk of diminishing their value because of weak visual representation. I have written a blog post explaining in depth the importance of commercial photography for business, on the link bellow:

Commercial photography for business

Who owns the copy/intellectual property rights for the commercial photography I paid for?

As every industry the photography is also governed by rules and laws protecting the work of the photographers. You’ll appreciate the fact that, as professional commercial photographer, my reputation and body of work is based on the images I create. As professional photographers this is all we have – and that is why the copy/intellectual property rights always belong with the photographer. 

Whose responsibility is it for obtaining rights and releases?

In most common scenarios is the photographer’s responsibility to sort out all production related releases, consents etc. In case the client is arranging them , then it’s the client’s responsibility.

What equipment do you use?

I’m owner of several high quality professional DSLR Canon cameras, for my commercial photography I tend to use Canon 5D MKII with range of high quality, L series, Canon lenses. But then this can be all depends on the requirements and specifics of the project, and an extra equipment, which I tend to hire, can be arranged in order to meet any quality and standards. 

How it works?

Once we are in touch we will discuss your project and you can provide me with all the briefs and documents related to the project. 

Then I will arrange and supply, for the day of the  photo shoot, all of the production requirements agreed such as – models, location/studio, equipment and time – from this point further I’ll be working closely with your team in order to deliver and make sure that the brief guidelines and requirements are met. 

After the photoshoot a review of the images will be arranged for selecting the final images/image. We will discuss your selection of preferred images  and once the final product has been selected I will proceed with the editing/retouching process, if agreed in the initial brief.

Changes that may occur outside the initial brief can result in additional charges.


Where are you located, and can you travel?

I’m a London based commercial photographer, located in Oval, South West London. One of the reasons I became commercial photographer is the opportunity to travel and create new contacts, not only in UK but worldwide.